Operating an online business can be a very challenging especially if you are doing it on your own. However, with the right tools in place, I have managed to grow my business successfully. Trust me I am not tech savvy so I only work with simple tools for beginners.

• Shopify

• Canva

If you do not have an email marketing campaign for your business, you are fixing for failure. Email marketing allows you to turn your cold audience into hot audience overtime through a sequence of communication. No! You do not have to send emails manually. All you need is an automated email sequence and set it and forget it. In my business I use Mailchimp to start and grow my email list. It is simple to use, free to get started and very affordable for accomodate a growing business. You emails should not about communication only but it should also be a revenue generating system for your business. but only when done right will you see results. There are five important emails that should be automated to turn your cold subscribers into cash. 

• The Welcome Email

The welcome email is automatically sent each time someone opt in to your email capture form. This is an opportunity to welcome your subscribers to your business. Use this opportunity to let your business shine. Provide a...